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Your technology plan needs to include more than a basic mobile ready website so that customers can find your business quickly and easily online. It has taken a while, but many small businesses are finally realizing the potential of mobile ready technology to gain more customers and increase sales. Taking your travel business mobile can help you quickly grow and compete in today's online marketplace.

As Millennials become the largest segment of consumers, you need to make sure your online travel business is ready to serve this generation's travel needs with a mobile booking engine. While there are no precise dates for when this contingent of the population starts or ends, demographers typically use the early 1980s as starting birth years and ending birth years ranging from the mid-1990s to early 2000s for the group. This is the generation that grew up with laptop computers, cellphones and helped fuel the explosion of the use of smart phones globally. They are quick to embrace new technology and make the majority of their purchases online. So when it comes to technology, especially online technology, you need to be open to learning something new every single day, or you will quickly find your online travel business on the shelf with the old 8 track player.

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